Hi,we are Amana
Hi,we are Amana
To be the largest digital retail fund manager in East Africa
Our Mission is to give investors of moderate means the same advantage as large capitalists.
OUR INVESTMENT PHILOSOPHY
Our investment philosophy is governed by three principles; Quality, Consistency and Specialization. Every investment decision we make should pass the QCS test
Quality embodies elements of: Process, system, continual improvement, factual and Customer centric. Quality underpins our investment processes in their entirety. We do not seek ultra-high returns from compromising the quality of the investment we make. Quality being our philosophy our investments are always customer focused, this leads us to research and understand our customer needs and expectations and tailor investments solutions accordingly. Our investments follow a systematic process and are not reactionary but well managed and defined to obtain the desired results. We focus on facts when making decisions on what to invest in or de-invest in. We continually review our processes for improvement. The sum totality of quality is we are able to effectively manage variations to expectations and not expose our client’s funds to unmanageable, unexpected and excessive risk.
The by product of one of our investment philosophies, quality, is Consistency. Being a systematic process-oriented investment driven fund manager, we aim at providing our clients with consistent returns. We don’t seek to be in the lower percentile neither in the upper percentile, we seek on maintaining moderate risk adjusted returns consistently. The natural result of this is that our clients will enjoy long term cumulative returns to their investment which eventually will be above market standards but of a higher quality.
For us to achieve quality and consistency, we have to must our trade and one of the processes for us to master out trade is specialization. We invest in the banking, insurance, telecom, energy and IT sectors. We horn our skills and knowledge in these sectors and gain in-depth understanding of how they function, what drives companies that are in those sectors. On the fixed income side of the business we look at 5-10-year tenures. We focus on the African market and seek to invest in the continent. Specialization also helps us invest our client’s funds in the right mix. Through specialization we will be able to have superior knowledge of companies and not relay on market timing and economic guessing investment methods.